Becoming an Affiliate Marketer
A third and more affordable solution for the aspiring business owner is to set himself up as an affiliate marketer, selling the goods and services of other companies in exchange for a commission. Many top companies have their own affiliate program, such as Amazon and Ebay. Other leading brands are members of an affiliate marketplace network, in which the business owner can register for multiple companies and get paid in one regular commission check at the end of each month.
Similar to the business owner who wants to sell something they have expertise in, the affiliate marketer should choose products based on a niche and/or sub-niche they wish to explore. They will already have a computer and be able to do the research online to find affiliate programs they can join. Once they register and enter their bank details and are accepted to at least a couple of programs, they can start building links with their special code through the affiliate program. These links will be special only to them in order to make sure that they are credited for each sale they drive to the site/s they are affiliated with.
An affiliate marketer should also have a website of their own, a business bank account, and a PayPal account to be able to accept and process secure payments. Iceland in 8 Days is a perfect example of a fully operational and active affiliate site. They might also wish to have an email marketing program to help capture email addresses of people who visit their site, in order to send them a free newsletter and other promotions containing their affiliate links. They can also spend time rather than money by producing free special reports to give away in exchange for the email addresses. Finally, they may wish to write reviews of the products that they are selling, especially if they have personal experience of them.
Marketing a New Business Affordably
Marketing a new website usually takes more time than money, through link building, referral links they can post on forums, blogs and in their email signature files. For those who can afford a marketing budget, Pay Per Click through a large search engine like Google can help drive qualified traffic very quickly. This can help test the market and how well the sales pages on the affiliate site will sell.
For high-ticket items in particular, there may be a great deal of competition and the cost of the ads will be higher. Yahoo, Bing and Ask PPC prices tend to be a fair bit lower per click but there will not be as much traffic. However the key is conversions to a lead (email address) or sale, so if the sales letter page is not showing any results after a day or two, turn off the PPC, adjust the page and try again with new ads.
However, if there are still no sales, then try to re-write the sales letter to make it more compelling and post to one’s own site and drive traffic there instead of the affiliate’s sites, for better tracking of results.
A new small business can be an investment in terms of money and time but thanks to the opportunities offered by the internet, new business owners can get started running their own company quickly and affordably no matter what they decide to sell. They can certainly also market their company affordably by making the most of all the tools on the Internet to drive traffic and gain customers.